Former Walmart insiders. 29 years of experience. $200M+ in retail sales. F.R.I. Marketing puts your brand where it belongs — on the shelf.
From first buyer meeting to shelf placement and beyond — we handle every touchpoint of your Walmart and Sam's Club journey.
Buyer relationship management, line review preparation, pricing strategy, and cross-merchandising programs tailored for Walmart's ecosystem.
Full EDI/EFT setup, system configuration, SSO scripts, and supply chain optimization to get you compliant and operational fast.
Sample delivery programs, prototype reviews, test launches, and market assessments to ensure your product enters retail with momentum.
Performance marketing for CPG and e-commerce brands — driving revenue through Google, Meta, and other digital channels to fuel D2C growth or support a retail expansion. $175M+ in lifetime media spend managed.
Scorecard management, replenishment optimization, multi-department assessments, and performance reporting to drive continuous growth — including a powerful AI reporting option.
Multilingual, multicultural capabilities backed by years of domestic and international sourcing and retail experience.
Social is the new measurement of the "vibe" of your Brand and how successful you may be at Retail. An engaged social presence signals to buyers that your brand has momentum.
Digital Advertising · Partnership with Brand Labs (coming soon)
Our team are former Walmart associates. We don't just know how to talk to buyers — we know how they think. We are small, but mighty — and that's exactly the point.
Immediate local presence near the Walmart/Sam's Club home office enables rapid, responsive support that remote reps can't match.
We anticipate buyer needs before they're asked — because we've sat on their side of the table for years.
From vendor setup to international expansion, our vast resources eliminate the need for multiple agencies or consultants.
Domestic and international experience with multilingual, multicultural reach for global sourcing and expansion.
Let's talk about your product and what it takes to win at Walmart and Sam's Club.
Contact Jim Demaree(479) 640-7745 · Bentonville, AR